Design Tips: Landing Page Conversions

Have a Clear and Emphasized Call to Action

When running a marketing campaign, the ultimate goal is to convert prospects into customers. Driving prospects to an online landing page is often an interim step toward this end goal.

Landing pages should be designed to make a prospective customer take action. The offer is a critical component of getting the sale, so make a big deal out of it.

Set the offer copy and corresponding call to action apart from the rest of the page to make it special. Use white space, a box around it, lines above and below and/or some sort of contrast to point out where the visitor needs to focus to obtain the item.

Finally, make sure you spell out exactly what will happen if someone fills out the form or clicks on the desired link.