SEO Tips: Using SEO to Convert

The battle to convert people on a website into buyers starts with getting coverage, and this is SEO’s job.
Richard Baxter, SEOGadget.co.uk

-Google has added to its freshness algo. Some queries (searches) are deemed to deserve fresh results. Check to see if Google is showing fresh listings for key phrases relevant to your product and service. If so can you do something that is time specific to get listed?
Richard Baxter

- There are three major ways to increase conversion with SEO: 
i. Increase the relevancy of keywords.
ii. Get more visits.
iii. Attract users at multiple stages of the buying cycle.
Patrick Altoft, Branded3.com

-Create landing pages for your SEO campaign and assign multiple keywords to them so that you can implement a manageable link building campaign to a limited number of pages. Whilst the pages may be few in number they can often target lots of keywords. For one Branded3 client, seven landing pages covered 95% of the keywords that could bring search volume.
Patrick Altoft