Design Tips: Conversions with Rich Media

-Showing people’s faces in visual design and especially their eyes can be effective and engaging online. This is because our natural reaction is to look into people’s eyes.
Scott Harmes, google.com/doubleclick

- Virgin have seen a 30% uplift in bookings for premium and first class flights by using video on their website.
Susan Hallam, Hallaminternet.com

-The Marks & Spencer online ‘TV’ campaign produced ‘how to’ type videos that are not obvious adverts. The content helped M&S create a ‘back story’ that gives away tips before showing the viewer items featured in the video that they can then buy.
Susan Hallam

-With Marks & Spencer TV, the company created around 500 videos. The result was a 23% increase in basket value on the shopping website.
Susan Hallam

-Prudential have been able to increase email open rates by 15% with their live pension surgery video feed which featured money expert Alvin Hall.
Susan Hallam