What Can You Get Penalized For?
If we now know the difference between algorithmic changes and penalties, what is a penalty?
A few of the more known ones include;
- Link manipulation: Paid links, hidden, excessive reciprocal, shady links etc.
- Cloaking: Serving different content to users and Google.
- Malware: Serving nastiness from your site.
- Content: Spam/keyword stuffing, hidden text, duplication/scraping.
- Sneaky JavaScript redirects.
- Bad neighbourhoods: Links, server, TLD.
- Doorway pages.
- Automated queries to Google: Tools on your site, probably a bad idea.
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