Conversion Tips for your website and business

- Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem.
Bryan Eisenberg, Bryaneisenberg.com

- When it comes to marketing and conversions there is a 92:1 ratio where companies spend $92 to bring customers to their website, but only $1 to convert them.
Bryan Eisenberg

-"I know that half my ad dollars are wasted, I just don't know which half."
John Wanamaker

- If you’re a marketer and you are too focused on the sexiness of advertising and you are not focusing on conversions, then you have a problem.
Bryan Eisenberg

- The headline on a page is very important when it comes to conversion, as too are the headines on forms that your users fill up. Removing ‘company’ as a field can increase conversions on form submissions by 20%.
Bryan Eisenberg

- Ask yourself: is the page relevant? Does it show value and is the user confident to take action?
Bryan Eisenberg

-Tell the truth, but make the truth fascinating.
David Ogilvy

-Changing the wording on a button from ‘Learn more’ to ‘Help me choose’ resulted in millions of dollars in uplift for Dell.
Bryan Eisenberg

- Your current sales situation can be emblematic of the media you are using and the channels you are implementing.
Rory Sutherland, Ogilvy.com

- We like to think a major effect needs a major input, but this is not always true. Trivial things can have massive effects.
Rory Sutherland

- A minor irritation in the now can affect consumers more in their decision making process than the long term consequence of the action.
Rory Sutherland

- Many sales are based on the buzz people get from buying itself. Women’s shoes are a good example of this and if there had to be a wait of 48 hours before purchasing shoes, the shoe industry would virtually collapse.
Rory Sutherland

-The lost science of Praxeology is an old name for behavioral economics. It is the study of human action and decision-making.
Rory Sutherland