Mobile
1) Optimize your site speed because speed is critical for mobile pages. A mobile shopper will not wait 15 seconds like a standard site user. Streamline your mobile pages to around 50k in file size as a maximum where possible.
2) Navigation determines about 40-60% of the success of a standard website, but on mobile websites this figure increases to around 65-90%.
3) You should really only have one goal for a mobile page, and that should be either to get the user’s email address, or their telephone number.
4) Track where your users are coming from. They will behave differently depending on which referrer got them there. If someone comes to your website from Twitter, there may be a zero chance they will convert to a sale on mobile. However Twitter traffic can convert well on the phone, so the aim should be to squeeze their phone number.
5) Mobilize your design, don't miniaturize! You can’t just reduce the size of content from your main website and squish things smaller. Design your forms and checkout so they can work well on mobile and make important call to action buttons big.
AmyAfrica.com
AmyAfrica.com
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