Design Tips: Images for landing pages

Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed:

·         Don’t make the image too large. The purpose of the image is to add some visual candy to the page and help orient the visitor to the product and headline. If an image is too large and dominates the page, you lose the opportunity let the headline do the heavy lifting and you push other content below the fold. 

·         Don’t make it too complex. Multiple versions of the same item in different colors won’t help. Keep it simple and clean. 

·         Make sure it renders properly and is sized correctly. A jagged image will reduce the perceived quality of the page while a large image file will slow the page load. 

·         Use a caption. After headlines, captions are the next most read pieces of text.

5. Show Brand Validation

People want to feel an affinity for your product or service. By transferring recognition or good will from other sources you can help reinforce their desire to act.

Liberally use logos of well-recognized client brands. Add the badges of media sources that have covered or mentioned your company. Prominently display glowing testimonials from existing customers.

Do everything possible to reduce anxiety for your visitors, by using safe shopping seals and other indicators of your trustworthiness. The logos of trade associations, acceptable payment methods, and money-back guarantee seals can all be powerful ways to make your visitors feel that transacting with you will be safe and secure.