Monday, January 9, 2012

PPC Tip: Test the water across a variety of brand names, descriptive terms and competitive keywords

Start Small, Scale Up

Identify a number of target keyword areas and bid across these. But don’t spread you budget too thin, start off slowly with a restricted campaign and then scale it up.
This helps to test the water across a variety of brand names, descriptive terms and competitive keywords to see which perform best.

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