As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.
There are many demands on your time in a day, and ensuring you stay up to date with what your clients and prospective clients are saying about you in the social media sphere is important on lots of different levels.
Many non technical business people dismiss social media as not being important, and it is the business owners who will suffer in the long term as their business becomes totally unresponsive to the viral nature and feedback of the social networks.
Staying in touch with your clients, and interacting on the social blogs, and social networks, whilst time consuming is imperative. I recommend devoting a specific time during your day to social media, even if it is only for half an hour in the morning before your business begins operations. This time can become an important part of your overall social media strategy by discovering what people and clients of your business are saying about you. It provides you the opportunity to respond, and provide your own feedback.
Gone are the days, where all communication was a one way street, and one bad customer couldn't really hurt your business. These days the businesses that are growing and prospering are those that show they are interacting with their customers. Those that have defined social media strategies and care about their customers’ thoughts, and have to say are now prospering. Whether these strategies involve the use of Twitter, Facebook, Youtube, and others… you need to become involved! It doesn’t have to take over your life. You should also definitely restrict the amount of time you do spend on them, but to pretend they are ineffectual in your business is tantamount to committing business suicide, especially these days.
There are many demands on your time in a day, and ensuring you stay up to date with what your clients and prospective clients are saying about you in the social media sphere is important on lots of different levels.
Many non technical business people dismiss social media as not being important, and it is the business owners who will suffer in the long term as their business becomes totally unresponsive to the viral nature and feedback of the social networks.
Staying in touch with your clients, and interacting on the social blogs, and social networks, whilst time consuming is imperative. I recommend devoting a specific time during your day to social media, even if it is only for half an hour in the morning before your business begins operations. This time can become an important part of your overall social media strategy by discovering what people and clients of your business are saying about you. It provides you the opportunity to respond, and provide your own feedback.
Gone are the days, where all communication was a one way street, and one bad customer couldn't really hurt your business. These days the businesses that are growing and prospering are those that show they are interacting with their customers. Those that have defined social media strategies and care about their customers’ thoughts, and have to say are now prospering. Whether these strategies involve the use of Twitter, Facebook, Youtube, and others… you need to become involved! It doesn’t have to take over your life. You should also definitely restrict the amount of time you do spend on them, but to pretend they are ineffectual in your business is tantamount to committing business suicide, especially these days.
QuiQue Lopez
For expert help in developing a sound social media strategy for your business call 678-391-9136
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