A Website supports the brand of a firm in the Online World.

 

Today many companies in your industry are using interactive and user friendly tools to grab maximum eyeballs thus enhancing their online business and presence. The structure of your site's content, intuitive navigation, and visually inviting design elements, all combine to create a winning design.

We have been providing web design services for the past 10 years and all our websites are designed and developed with a special focus on increasing conversions and enhancing the customer experience.

We provide Web Development support to a number of companies and have expertise in-

• Developing highly effective corporate websites, flash designs, E- Commerce/Online Web Stores to name a few.
• PhP, MySql, .NET, Joomla, Wordpress, Perl, Druple, ASP, JSP, HTML.
• Design- Flash, Photoshop, Corel.
• ECommerce - OS Commerce, Zen Cart, Virtue Mart, Pay Pal , FedEx and any checkout payment gateway systems.

Do let us know if you are interested to discuss our Methodologies, past work details and client Testimonials and Prices. Call Panorama Press at 678-391-9136

Yahoo Warns Facebook To Face Legal Action If The Social Network Doesn't Sign Licensing Deals Over Advertising Patents

Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes Facebook is using for its advertising systems, according to reports.

"Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual property," Yahoo said in a statement according to various sources, including The New York Times. "We must insist that Facebook either enter into a licensing agreement or we will be compelled to move forward unilaterally to protect our rights."

Facebook said it was not yet able to issue a full response to the claims as it was only just made aware of them.

"Yahoo contacted us at the same time they called The New York Times and so we haven't had the opportunity to fully evaluate their claims," it said.

The stance taken by Yahoo could open up yet another swathe of litigation in the technology sector, where numerous firms including Google, Apple and Microsoft are embroiled in patent battles as firms look to impinge on competitors' ability to operate effectively

Yahoo has struggled in recent years to capture its former success, with previous CEO Carol Bartz fired and replaced by ex-PayPal chief Scott Thompson, while founder Jerry Yang has also left the company.

Is Yahoo looking for some stock in Facebook? That certainly helped end an ongoing patent dispute between Google and Yahoo back in 2004 prior to Google's IPO, along with Google agreeing to license the software Yahoo bought from Overture. Coincidentally, we're approaching Facebook's IPO.

Source: Search Engine

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

Elementary Social Media Strategies for the Business Owner: Twitter, Facebook, Youtube, and others

As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.

There are many demands on your time in a day, and ensuring you stay up to date with what your clients and prospective clients are saying about you in the social media sphere is important on lots of different levels.

Many non technical business people dismiss social media as not being important, and it is the business owners who will suffer in the long term as their business becomes totally unresponsive to the viral nature and feedback of the social networks.

Staying in touch with your clients, and interacting on the social blogs, and social networks, whilst time consuming is imperative. I recommend devoting a specific time during your day to social media, even if it is only for half an hour in the morning before your business begins operations. This time can become an important part of your overall social media strategy by discovering what people and clients of your business are saying about you. It provides you the opportunity to respond, and provide your own feedback.

Gone are the days, where all communication was a one way street, and one bad customer couldn't really hurt your business. These days the businesses that are growing and prospering are those that show they are interacting with their customers. Those that have defined social media strategies and care about their customers’ thoughts, and have to say are now prospering. Whether these strategies involve the use of Twitter, Facebook, Youtube, and others… you need to become involved! It doesn’t have to take over your life.  You should also definitely restrict the amount of time you do spend on them, but to pretend they are ineffectual in your business is tantamount to committing business suicide, especially these days.

QuiQue Lopez 

For expert help in developing a sound social media strategy for your business call 678-391-9136

Apple Purchaces Chomp for Better Search

Apple is aiming to improve the search and discovery features in its App Store, with the purchase of Australian start-up Chomp a search engine for apps, TechCrunch reported. Chomp develops tools that help users find new and relevant applications on iOS and Android devices.

The deal will help Apple improve its own search systems as its store now boasts over 500,000 apps – further evidence that app store optimization is needed.

Chomp chief executive Ben Keighran and chief technology officer Cathy Edwards have already moved to Apple, sourced told 9to5Mac. The site reported that Keighran is working with the iTunes marketing team and Edwards is a senior iTunes engineer.

Bloomberg later reported the deal was worth $50 million, although this is unconfirmed.

Apple didn't confirm the deal outright, but in a statement acknowledged it does make acquisitions from time to time: "We buy smaller technology companies from time to time and generally don't comment on our purposes or plans."

The deal comes at the same time that Apple held its annual shareholder meeting in California, during which chief executive Tim Cook spoke on a number of issues around the company's future, including what the company may do with its huge cash reserves of $100 billion.

"On cash, we've been thinking about cash very deeply, the board has been looking into what is in shareholders' best interest," he said, according to a cbnc.com live blog of the event. "We will do what we think is in the best interest of shareholders."

Source: Search Engine


For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

Social TV Grows Up: Society And Promoters Crowd

 

Today, many TV viewers are using a mobile device while watching content, be it live, streamed, or otherwise. They’re breaking Twitter records during awards shows and hammering hashtags during shows like “Glee”, “Gossip Girl”, and “The Big Bang Theory”.

Going beyond Facebook and Twitter, a number of applications have sprung up that not only tie real-world actions to online communities, but that allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands.

Fast-Paced Growth

While social media and TV have come close together over the past few years, applications that let users check in to TV shows, movies, music, and more have really been making their way to the forefront in the past year or so.

Capping a year where social entertainment applications saw great rise, GetGlue announced at CES 2012 that they received $12 million in financing in their last round.

While numbers of users aren’t Facebook-like (GetGlue is nearing two million and Miso is more in the 100,000 to 200,000 range), investors like Time Warner, Google Ventures, Heart Interactive, and more are jumping into the fray, eager to put their money behind the next “Foursquare of TV.”
Must-Have Applications

While new applications focusing on the space are popping up every day, there are a few applications that we see as category leaders.

GetGlue

When people started using mobile check-ins more and more, eventually people wanted to not only say where they were, but what they were doing. Enter GetGlue, the community that asks people what they‟re doing – whether it’s watching a TV show, watching a movie, watching sports, listening to music, playing a video game, reading a book, thinking about a celebrity, or thinking about a topic.

Users check in and receive stickers for their efforts. GetGlue goes beyond the online realm, because users can actually order real-life version of their stickers directly from GetGlue. Hello, laptop decoration!

Miso

One of the first real check in aps for television, Miso has gone through some great iterations to get where it is today. With the inclusion of new “SideShows” into their application, Miso has put content that is synched with shows right into the TV watching experience on the second screen.

Miso has some exciting partnerships and a wealth of apps actually built on top of their API. Look for Miso to do some great things in 2012.

IntoNow

Similar to GetGlue, IntoNow lets users check into the TV channels they’re currently watching, but this application actually goes a step further and uses “listening” technology to figure out which exact show users are watching.

The tool is quickly gaining users who can see which shows their friends are watching and comment on those check-ins. The technology behind IntoNow is called SoundPrint, and it uses between 4-12 seconds of a show’s audio to make a match against hundreds of shows show across 130 channels of live television, as well as 266 years of video in its index.

Peel

The maker of the weird bridge between your smartphone and your TV (that looks like an oddly-shaped fruit) also have an app that allows users to check out what’s on TV and check in with friends. They call it,

Peel 2.0.

Their free app can be paired with the Peel Smart Remote Device in order to help configure recommendations and viewing experiences. In all honesty, the experience without the actual device seems pretty limited.

Social interactions are thanks to Facebook Connect and allow users to view favorite shows from their friends. Actions aren’t shared with Facebook or Twitter unless users specifically take the “Recommend” action, so users don’t have to worry about sharing their bad taste in television accidentally with friends.

Yap.TV

Yap.TV seems to be the application that clearly was thinking about marketing and brand participation since launch – their community just isn’t as large at this point in time. With Steve Wozniak as an advisor, you can tell this company is going places.

Yap.TV's focus on content curation and branded experiences are enticing. Their connections to Twitter and Facebook make for easy sharing and they’ve even got an in-house polling feature that allows brands and users to ask questions about different programs.

Tunerfish

Born in the bowels of Comcast Interactive Media as a skunk-works project, Tunerfish spun out (kind of) and headed to Silicon Valley to mature. The service bills itself as a social discovery engine for TV, movies, and online video. They even have the “lovingly hand-crafted in Mountain View, California” tagline going for them.

Compared to the other products, it’s still in its infancy, but you can bet Tunerfish won’t be going away anytime soon – especially with Comcast backing.

Viggle

Viggle is one of the newest apps on the block, but don’t let the newness fool you – Viggle is all business and their business is good. Viggle not only lets users check in to television shows, it rewards them for checking in to those shows (and for watching in-app video ads) with points.

Users who rack up 7,500 points win a $5 gift card from retailers that joined Viggle at launch. These aren’t small brands; we’re talking Burger King, iTunes, Best Buy, CVS, and Starbucks.

Viggle’s app is like IntoNow in that it listens to what you're watching to verify the program rather than relying simply on user-entered information.
Social Entertainment in 2012 and Beyond

This will be the year when social and entertainment start to blend so much that telling the difference between TV-run and online content and interactions will become hard. As production companies and networks team up with technology providers, we will see TVs start to move to the front of the pack in terms of in-program social interactions.

Already manufacturers like Sony, Samsung, LG, and Vizio are providing a connected viewing experience, and it’s only a matter of time until applications like Miso, GetGlue, and others are incorporated as apps into the TV interface. As prices of these connected TVs fall, adoption will increase.

Smart technologies like those used by IntoNow to listen and detect content will become the norm, reducing the legwork of finding which content a viewer is watching before interacting with social communities around those programs.

Look for branded experiences to ride along with social content generated around TV and movie programming (much in the same way as Miso’s “slideshows”). Brands already paying for product placement will be able to offer experiences which lead to purchase by incorporating content into mobile device TV applications and connected TV functions.

Further down the road, we’ll see content where users can vote in near real-time to decide the plot of a show. This is already being done in some movie theaters with text-based voting, but as devices and entertainment become closer thanks to new technologies, the transitions can be near-seamless. This will also become useful in real-time voting for shows like "American Idol".

The Super Bowl is also coming up. Expect to see these social entertainment apps taking advantage of the big game. In fact, perennial Super Bowl advertising juggernaut Chevrolet has even built their own check in app for the event and will be giving away 20 Chevys during the broadcast thought the app.

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

Helpful Hint For Beginners Given From LinkedIn Advertising

LinkedIn is the social network of business professionals. With more than 150 million members, it can be an extremely important and effective advertising opportunity when used correctly.

The demographics and targeting options of advertising on a social network are powerful and a key differentiator of other PPC advertising outlets. It's those differences that get people excited, but often times they seem to be the reason why people give up too quickly on them. A mindshift has to occur no matter which paid search outlet you use so you can understand your options, adapt your targeting, and achieve your goals.

LinkedIn Ads are painfully easy to get started using and it's one of the smoothest systems for quickly getting you going. That said, that ease can easily lead to misteps and result in your campaigns not running effectively. So when you sit down to do this, take your time!
Setting Up LinkedIn Ads

Once you sign in to LinkedIn Advertising you will immediately be prompted to start your first ad. Stop right there!

You should question whether you're running your ads for yourself or on behalf of a company. Almost 99.9 percent of the time it's probably going to be for a company. If that's the case, you'll need to create a business account. This is hidden under the dropdown of your name in the top right of the screen.

When you start typing a company name, LinkedIn automatically drills through its database to find the company. And by choosing that company name you state that you're authorized to represent that company. On the honor system. Surely nothing bad could ever happen with that. *cough* *cough*

But since you're a nice person you'll probably want to add a representative of that company (if it's not your own as a user). Just start typing their name and if they have a LinkedIn account, they will be found and notified. You can set permissions and notifications as well:

    Admin

    Standard Access

    View Only

    Make User the Billing Contact

    Make User the Campaign Contact

A note on Admin Access: Once you make someone an Admin, you won't be able to undo this without contacting customer service. You should keep this in mind before passing this out to potentially disgruntled future ex-employees. Standard Access should be fine in most cases.

Creating Your First LinkedIn Ad

You can do this is three easy steps, but each one comes with a choice:

    Ad Campaign Name: Your ads in LinkedIn are grouped by Campaign so if you'll be testing multiple targets and goals, you should name your campaign something relevant. There can be up to 15 ads in each Campaign.

    Ad Destination: Are you going to send them to a page on your website or one of your company pages on the social media network? This all comes down to what your goal is for advertising in the first place.

    Ad Copy & Image: LinkedIn Ads allow you:

        Image: 50x50 icon (tiny!!) 

        LinkedIn Ad Title Headline Length: 25 characters

        LinkedIn Ad Body Description Length: 75 characters across twolines.

There's not a ton of room to work with due to these ad limits, but you can still craft effective calls to action, branding, and visual impact. Remember to test your Ads! Try different pictures, headlines, and offers depending on your goals.

Targeting Your LinkedIn Advertising

Now comes the fun part of social media advertising, figuring out who to serve your ads to. The possibilities are staggering to say the least. Without delving into the specifics of the above displayed options here are some suggestions on best practices.

    Know who you're looking to influence. Are you trying to reach people early in the buying cycle or later? Reaching the right people with the right message is what you are after here. So know who makes the decisions and how those are processed in your target customer. If you're trying to sell pencils, hitting up the CEO of a company is probably not the best idea.

    Job Titles - Ack! Every organization seems to have a different naming system for the same role so while you're searching for various positions be open to trying similar roles. You might be trying to target a role but it's not called what you thought it was. For example a Cost Accountant, Accounting Manager, Financial Cost Controller are all similar roles (depending on the company) and they might all fall into the same targeting bucket.

    Targeting Groups with LinkedIn Direct Ads is another tricky one as groups can be named all sorts of different things. You might want to try searching for group names based around job positions crossed with your target industry or Professional or Trade Associations that your audience might be members of outside of LinkedIn might have a group here as well. It's also important to note that while you are searching groups, you should open up a tab in another browser and research the groups you are looking to add. This can take a lot of time but save you money and help guide your campaigns and your messaging for ads as well.

    LinkedIn Audience Network Advertising is your last option for targeting. It runs basically like any display/content network would and comes with the same pitfalls. If you're just getting started, I'd likely turn this off. I would also advise that if you want to test this, you think about creating a seperate campaign for management purposes.

Setting a LinkedIn Advertising Budget and Billing

Your budget is a campaign strategy component that should be in place before tackling something like this. It would be foolhardy to specify hard figures, but here are some minimum guidelines:

    LinkedIn will set a Minimum CPC for each of your ads and the lowest is about $2.00.

    They also will give you a Suggested CPC Range that might be a good starting point for you. These vary wildly based on your targeting settings.

    There is a minimum daily budget requirement of $10 (~$300/month).

After that, its giving them your credit card info and clicking go.

For business marketing services in Atlanta Or Nationwide contact-678-391-9136

Ways On How To Write Title Tags For Search Engine Optimization

Today we're going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn't stop them being helpful!

So what is a title tag? Why is it important to SEO, and how do you write the darn things?
Meta Tags

First let's talk about meta tags. Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website users.

Such elements must be placed as tags in the head section of a HTML document. These elements are the:

    Title Tag
    Description
    Keywords (No one uses these anymore and you can get spam "points" for overuse on Bing, so just forget them. If you have a keyword stuffed "spammy" ones, you probably want to fix those.)

What is a Title Tag?

Title tags are part of the meta tags that appear at the top of your HTML inside the <head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.

Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.

Write title tags for humans; format them for search engines.

NOTE: Every experienced SEO has their own unique methods to doing this, so I'm going to give you best practices along with some of my methods. However, there are a million ways to write a title tag.
What Does the Title Tag Look Like?

The title tag looks like this in your HTML code:

<title>Important Words Go Here </title>

Here is how title tags appear in a browser that uses the bar to display title tags (other browsers might only use the tab space or not show them at all):

Title Tag in Browser Bar Las Vegas Review-Journal




Finally, here's where Google shows the title tag:




REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy.

Quick Checklist

When you're writing your title tag what do you need to know? Here's a quick checklist with some tips on how to write optimized title tags:

• Length: Title tags should be a maximum of 70 characters long, including spaces.
• Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). However, if you're working in a language that reads right-to-left, then it is reversed, and it would be least important to most important.
• Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way).
• Wording: Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)
• Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. Some SEOs will tell you to leave it out. You can leave it in for branding purposes – so people will see the brand and click. This isn't valid for all sites.
• DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't mass replicate your title tags.
• Make It Relevant: Title tags must be written to be descriptive of the content on the page. (e.g., the About Page would be:

About | Important Keywords | Company Name

or

Important Keywords | About Us | Company Name.

Google & Title Tags

Sometimes Google doesn't like your title tag. In fact, sometimes Google thinks it can pick a better one, so it will rewrite the tag for you. There are several places it might get this information, most of them you won't prefer to one you crafted yourself.

While there isn't any assurance your title tag won't be replaced, make sure you write a title tag that is page related, content descriptive, short and sweet, and not keyword stuffed. This is your one defense.

Keyword Stuffed Title Tags

You've probably come across badly written title tags that try to rank for everything or repeat a word over and over. Keyword stuffing is the worst offenses when it comes to title tags.

Say your site is trying to rank for Blue Bells and Yellow Bells. Many times you will see the main keyword repeated multiple times across the title tag. It might appear like this:

Blue Bells, Yellow Bells, All Types of Bells | Bells Bells and More | Doors.com

This is bad title tag writing. You don't need to repeatedly write the keyword. Google especially can pick up the keywords like your eyes can read them, so you would best to rewrite this as this

Blue & Yellow Bells | Doorbells | Doors.com

We removed the extra words, combined the products (if possible you would split these products to separate pages, a blue and a yellow, but this isn't always feasible or desirable) and added a category keyword which would appear in the middle of the title tag on all doorbell related page titles, then end it with the domain name (again this is for branding purposes – there are also good reasons to not do this, it depends on the SEO).

Now our title tag is short, sweet, simple, and to the point. We have also categorized it and added in branding for good measure.

We also took out the word "and" and replaced it with an ampersand (&) so that you don't accidentally relate the two items and make Google think you want people who are looking for Blue AND Yellow Bells.

And there you go, a basic lesson in title tag writing. This can be the most challenging and fun part of any SEO's work! Or should that be "Inbound Marketer's" work?

Some Title Tag Writing Examples

Let's look at a few examples of writing title tags with actual examples.

If your important words (keywords) were "Charlie Sheen" and "Winning" your title tag would be written in that order:

Charlie Sheen Winning

Charlie Sheen would be the first words in the tag.

Now what if we had more than one set of words? What if my keywords were "Charlie Sheen Winning" and "Tiger's Blood"? Your title tag would still be written with "Charlie Sheen Winning" as the first words in the tag. Then you would add a pipe | and "Tiger's Blood" as the second phrase:

Charlie Sheen Winning | Tiger's Blood

Don't use hyphens, underscores, commas or any other type of character – just pipes.

Now what if we had more than one set of words and a company name we were not worried about optimizing for (the company name was not part of the reputation issue). If my words were "Charlie Sheen Winning" and "Tiger's Blood" and "CBS", you would separate these three phrases with pipes, with CBS last and farthest from the beginning, which Google sees as the least important phrase:

Charlie Sheen Winning | Tiger's Blood | CBS

The company name can be repeated in every title tag as long as it as not part of the important words and appears at the far right end of the title tag.

What about sentences? Couldn't you just write a sentence such as "Charlie Sheen Says Winning And Tiger's Blood And Gets CBS Riled Up"? You could, but those extra words like "says", "and", and "riled", dilute your important words and make them less important to content, so best to keep it short, simple, and clear. Leave out the extra words.

Title Tag Writing Pop Quiz!

When using strict SEO principles. Which are the BEST title tags for the important (keywords): (pick 2) "Charlie Sheen" "Winning" "Howard Stern Show" when optimizing (trying to rank for) the words "Charlie Sheen (1) Winning (2)"

    Charlie Sheen Winning on the Howard Stern Show

    Howard Stern Show & Charlie Sheen | Winning

    Charlie Sheen is Winning Points on the Howard Stern Show

    Charlie Sheen | Winning | Howard Stern Show

    Charlie Sheen and Howard Stern Winning the Show

    Winning | Charlie Sheen on the Howard Stern Show

    Charlie Sheen Winning | Howard Stern Show

    Doesn't matter as long as the words are all there

If I were writing this, the correct answer would be No. 4.

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Panorama Press an SEO specialist

We are an online marketing firm specializing in Search Engine Marketing Projects (Google PPC campaigns management and SEO).

If you just realized your website was not 1^st page on Google search engine for most of the keywords pertaining to your domain....call us. What if you could drive 1000s of customers to your website from the major search-engines that are exclusively looking for your product/offer? I was wondering if you would be interested in getting the SEO done for your website.

We provide the SEO (Search Engine Optimization) solutions with top rankings on major search engine like Google, Yahoo and MSN and according to specific needs, current status of website and requirements. If your website is easily found in search results, people come to your website and eventually convert to sales. We have a dedicated team of professionals to serve you. Our SEO solution will help to increase the traffic and sales lead to your website which eventually will lead in ROI. Visit Panorama Press an SEO specialist.

 

Content Promotion Needs Broken Link Building

I love link rot... and so should every marketer tasked with creating and/or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content.
Recent link rot studies in the legal resources space show that in a static set of 1,266 resources, link rot claims 30 percent of them within 3 years. I found, in analyzing over 10,000 outbound resource links in a librarian-curated health resource collection, over 20 percent of the pages had a 404 status (in my survey I did not count any other 400 or 500-class statuses). Of these 404'd pages, 1,128 had links still pointing to them - many in the hundreds, a few in the thousands, according to Open Site Explorer.

Broken Link Building, Theoretically

It works like this, roughly. You find a links page and check the status of each outbound URL. If you find one that's dead you send an email to the webmaster to let him know.
In your email you suggest a replacement URL (if you have one on your site use that - if not, it's nice to suggest another good alternative). If you have no 1-to-1 replacement on your site you request that they add a link to your content while they're tweaking the code to fix their page.
If you want to include this approach in an ongoing manner it's best suited for sites with high quality, encyclopedic content and/or the ability to make and store it well.

BLB Prospecting

What makes the broken link prospecting process different from, say, competitor backlink analysis or link building query-based campaigns is the manner in which prospects are discovered. In broken link building you typically start with a handful of potential links pages, scrape the outbound links, and then check each outbound link's status.
Once you have linkers to the broken pages, you should repeat the process one more time - pull all their outbounds and check them. The best place to find broken links is on pages with broken links. Here are three more starting points or discovering your initial set of broken pages.
Prospecting Tips:

1. I've found the greatest success in building out lists of several hundred links pages, pulling down ~10,000 outbound links and checking the status for each. At this scale you can start to make more meaningful alignments with existing client content.
2. Don't waste prospects or your time spent prospecting! If your content is genuinely of high quality you can also email links pages that don't have any broken links and request a link. Yes you will have 1 percent or lower conversions. The cost is a few hours sending emails.

BLB Prospect Qualification

Building out a prospect list is just the beginning - I typically plan for at least 4-5 hours of work after the initial processing of a batch of 10,000 outbound links. I spend this time qualifying and categorizing prospects in order to align client content with what's broken and/or what the page currently links to.
Qualification Points (aka Columns)

1. Number of unique linking domains.
2. Availability of content on your site (write new OR existing URL).
3. Relevance of page to your content (if you're not writing new and don't have existing).
4. Ready availability of contact info.
5. Subject line of email.

BLB Outreach

There are two basic approaches in BLB outreach:

• Guile: Using guile typically means you're obscuring your personal interest in getting links placed, often through a persona and unrelated email.
• Guilelessness: In the guilelessness approach you outreach from your agency/site email address and work hard to help them make great linking decisions and hope that this includes your site.

I use whatever fits the (often complicated) circumstances, which I suppose puts me in the "guile" category.
Outreach Tips

1. If you've kept organized then outreach will be a breeze. If you're like me you'll need at least one campaign of absolute cluster****ery in order to realize the importance of staying tightly organized.
2. Track email subject lines, along with conversions of course!

BLB Practitioners + More Resources

I first heard of broken link building from Melanie Nathan. I spoke with Napoleon Suarez about it several times on the phone and then eagerly read his contributions to the practice. I conducted some interviews on the subject and discovered that Nick LeRoy is also a broken link builder and so interviewed him, too.

For business marketing services in Atlanta Or Nationwide contact-678-391-9136

Expand Your Business By Means Of Internet Marketing

The important factors which play a key role in determining the success of any business are its marketing strategies and online business that are employed. You need to keep in mind that to establish your online business, you need to use the internet as the medium. Your internet marketing strategies should be compelling than that of your business competitors, then only you can be ahead of them in this competitive world.

So you have two choices. You can either put your time, money and effort to get the desired result, or work smartly and get the results in no desired time. Most of us think, that by just creating several affiliated websites will help us to draw huge sum of money.

If you are one of them to think so, then I think that time has come for you to change your view. Remember that, in this era of internet having just a website is not enough to meet your business demands. You also need to have a sound knowledge of the different internet marketing strategies which can help to promote your business world wide.

There are several techniques available which can be used as an internet marketing strategy to promote your business. This includes e-mail marketing, video advertising, podcasting, affiliate marketing, blogging, link-building, SEO writing, social media marketing and many more. So, it is up to you to decide which technique best suits your business, taking into account your requirement and target audiences. Once you are able to identify the right technique that will certainly enable your online business to take new heights.

To identify which would be the best strategy to be used, you need to have expertise and strategic planning. There is no doubt that Email marketing is one of the best and cost- effective technique that will give you the fastest and the best results. Through Email marketing you can be in constant touch with your customers, and get pretty high responses.

Emails act as the best medium to make the customers aware of your products and services. You can create awareness among the people by mailing regular updates of the promotional events and offers to hundreds or thousands of people at a time. The real advantage of email marketing is in the brand positioning, and this helps the customers to easily relate to you and your products. With emails you can also send alerts on today’s deals, discounts, seasonal prices and coupon codes.

Agents can help you in handling your email or any other internet marketing campaign to provide you an opportunity of effective customer relationship management globally.

For business marketing services in Atlanta Or Nationwide contact-678-391-9136

Event Promotion, Marketing And Management

Need An Event Marketing Agency?

Statistics show that decision makers take buying decisions and actions at trade shows and trade shows provide the highest sales call to close ratio. Certain industries focus more marketing dollars trade shows than any other marketing or advertising vehicle because trade shows provide the lowest cost per sale and the largest profit margins. For these reasons, it is critical to select a business partner with years of trade show and seminar event management that can assist your organization with the tasks involved and help you present the best image to attendees.

• Plan, organize, staff, and execute events from hospitality suites and product booths at trade shows, press conferences, trade conferences, new product launches and seminars
• Identify and secure target audience using eye-capturing invitations or via telephone prospecting
• Coordinate all aspects of your event from start to finish including venue selection, scheduling transportation, food and beverage
• Design invitations, develop and mail promos

Announcing and planning events on a Lean Budget? Want an effective trade show presence at the right price? MediaFirst is the right Event Marketing Agency for you. We have extensive US Trade Show and International Trade Show experience. We can cost-effectively issue yyou Event Press Release and provide Public Relations Event support onsite or from our offices. Select us as your Event PR Company, call Becky at 770.642.2080.

Events Attract and Hold Target Audiences

More organizations are considering their own events to better present their story.  We are not right for every event, but we may be exactly what you need. We excel in identifying the right show and best audience. We research and select the most cost-effective option. We are experienced in the many aspects and techniques of promotion at the show.

Great events do not just happen – they require precise planning, meticulous attention to detail, and experienced professionals to manage them within your constraints. You want the right attendees, smooth set-up, new awareness, informed visitors, and an ROI that justifies the investment. All aspects of event administration, creation and planning, are undertaken with an embracing but flexible approach to best complement your resources.

Events, such as Trade Shows, User Group Meetings, Conferences, Seminars, Press Conferences, Hospitality & Meetings:

• Plan and organize
• Staff and attend
• Develop and conform to budget
• Design, graphics, and signage
• Execute from start to finish

Comprehensive: venue selection, scheduling, speakers, transportation, promotional items, food, and beverage

International Trade Show & Conference Participation, Speaking, & Exhibition

The firm supports clients at trade shows in North American and International venues. We have organized, arranged speakers or secured speaking slots, hosted hospitality, and attended events in: Australia, Canada, China, Finland, France, Germany, Hong Kong, India, Malysia, Singapore, Spain, Sweden, Switzerland, United Kingdom, and the United States. More than other Event PR Companies, we covered these shows and industries:

• Telecommunications: ITU Telecom, SuperComm, ALTS, ComNet, Computer Telephony, Networld+Interop, etc.
• Wireless: BellSouth WAVE, CTIA, Wireless IT, etc.
• Cable: AIC, IBC, IIR, Kagan, KMI, NTCA, SCTE, Western Show, etc.
• Computing: Apple, Comdex, Hewlett-Packard, IBM, Micorsoft, MSDN, UNISYS, etc.
• Hospitality: AAHOA, HITEC, etc.
• e-Commerce/CRM: ASP Channel, AFSMI, Call Center, DCI, eCRM, Field Service Solutions, Electronic Commerce World, etc.
• CAD/CAM/CAE: Autofact, Bentley, Intergraph, MICAD, etc.
• GIS: AGI (UK), Blemheim (UK), ESRI, GE SmallWorld, GIS/LIS, GITA, GTC, SIG/GIS (France), URISA, etc.
• Security: ACSAC, Black Hat, CCS, CSI, Def Con, CERT, e-Security, FOSE, InfoSec World, InfoWarCon, RSA, SANS, SecureWorld, Techno Security 2002, WebSec, etc.
• Service: AFSMI, CRM, FES, Field Force Automation, etc.
• Utility: DistribuTech, Edison Electric Institute, Indus World, National Meter Reading, WaterPollution Control Federastion, American Water Works Association, etc.
• Industry Analyst: Aberdeen, DCI, Gartner, Gilder/Disruptive Innovation, Forrester, IDC, Meta, etc.
• Venture Capital: Venture Forum, Red Herring Venture Market, etc.
• Social Media: SoCon, New Media Atlanta, Tweetup, Twestival, etc.
• Open Source: DrupalCon, WordCamp, BarCamp, StartupCamp, StreamCamp, etc.
• Marketing & Advertising: Ad:Tec Expo
• Supply Chain & Logistics:

Case Study Client: Eircom, the privatized, national telecom carrier of Ireland

Event: Press Conference — Planned multi-partner press conference to announce the e-commerce initiative of Ireland, at the Internet Commerce Expo in Boston. Designed and wrote invitations for conference and reception. Wrote joint press release and gained approval of all parties. Assured positive relationships between the partners and created the joint message issued. Researched locations and coordinated reception after the press conference. Contacted reporters attending the trade show. Followed up with reporters at relevant trade publications.  The event was part of the economic development efforts of our client and its alliance partners.

Result — Direct quotes from conference and release were printed in CMP.net, Information Week, E-Commerce World and regional (Boston) newspapers. Telecom Ireland won praise from its partners: EMC, Industrial Development Agency of Ireland, and Viking Office Products. Leveraged the relationships established with partners to generate later press coverage to the benefit of the client.

For event marketing services in Atlanta or Nationwide contact-678-391-9136