Marketing, Web Design and Development firm

We are a Marketing, Web Design and Development firm with over 26 years of
experience. In these tough times, where it is hard to maintain the top line,
we can help.

 

We will be happy to help execute SEO & Web Design and Development projects
at a much lower cost than what you have in house - No compromise on quality!

 

We are at present partnering with over 30 firms from UK, US, Australia and
parts of Europe.

 

Our primary focus is:-

 

*        Website Design & Development
*        E-Commerce Solutions
*        Corporate Identity & Branding
*        Search Engine Optimization
*        Website Hosting Packages
*        Graphic Design & Flash
*        Logo Design
*        Brochure Design
*        Website Templates
*        Maintenance Packages
*        Outsourcing Services

 

Do let us know if you are interested and I would be happy to share our
Methodologies, past work details and client Testimonials. We have some special offers this season.

 Call 678-391-9136 for a free assessment

Redesigning/redevelopment of your Website

We have been observing various changes in trends in the Industry and the types of sites other players are using.

Has the field has grown since you last updated your website as per available records in domain tools? Are There many more advanced and user friendly websites? (Which appeal to the consumer?)

A website determines the brand of a firm in the online world.

Do let us know if you would like to discuss a possible redesigning/redevelopment of your website and we will be happy to explain in greater details.

At Panorama Press we are providing special offer prices this year.

If you are interested in then let us know. We would happy to send you our company details and price etc……….

Please email us at info@panoramapress.net or call 678-391-9136

Accomplishing The Content Marketing Competition

At the Online Marketing Summit in San Diego last month, I heard a UBM marketing executive say he believes that marketers have exchanged the focus of good story telling for data and analytics.

A loose statement, perhaps, but at the core of his argument lies a fundamental truth about the nature and consistency of influential communication: He who has the best content wins.

Let’s consider what “best” and “winning” really means in this context – then look at several key elements of content marketing that can help us run far and fast.

So What About Data and Analytics?

Yeah, yeah – analysis, measurement, ROI, conversions… we all know the drill. But beyond the charts, numbers and infographics – the data’s greatest marketing value comes from answering the following questions:

    What content is producing results?
    How might content be improved to produce better results?
    What content should be created or added to your effort?
    Where and when should content be made available?

The recurring theme is obvious, right? It’s all about the content.
Sanity Check: Is This is a Race We Want to Run?

Yes. Guess what Facebook’s new Timeline is about?

A better display of content, laced with a trail of cheese prompting marketers to try harder. Not to gloss over the obvious: Facebook recognizes the value of blurring advertising, content and friends.

Not so sure? Then take a look at their new premium ad upgrades, in addition to their Reach Generator program, both kicking into longer strides as you read this.

Don’t even get me started on Google Plus, and why your business needs to be on it now. (If you caught comScore’s recent “survey” casting a negative light on Google+, check Eli Fennell’s smart response – then really get educated on this massive content opportunity by circling Mark Traphagen.
The Content Starting Line

Ok, back to winning. Whether you’ve been in marketing for two months or 22 years, perhaps your two biggest challenges remain prioritization and execution. To help with prioritization, consider the Digital Path to Social Media Success model as a means of taking an initial inventory of content with which you may plan.

 How you go about prioritizing your content marketing will depend heavily on what you already have. Greater detail and context is offered in the linked post above, but you can quickly consider how/if your content is effectively addressing the four focuses summarized below:

    Useful Content: Content that is data driven, easily shared, links to brand’s position and convictions, applied within multiple web properties.
    Content Types: Content that is trust-building, educational, promotional, user-generated.
    Short-Term vs. Long-Term: Content that is brand/Conviction focused, theme-supported, campaign-driven.
    Psychological Sharing Motivations: Content that is emotional, informational, enables self expression.

Running Ahead

Remember, activity doesn't equal productivity. You can run all day long, but if your direction is off, you won’t get where you want to go (and execute) before your competition.

Keeping yourself on track is fundamental to good content marketing, and by definition this means you win by running the race for others. The concept is simple: your content becomes more valuable to you as it becomes more valuable to others.

To help us understand who the relevant “others” are, along with the kind of content that should be fed to them, definitely check out Joe Chernov’s recent From Content to Customer presentation from last month’s Online Marketing Summit.

Chernov's focus is B2B, which is refreshing to many. But you can see how the underlying principals are fairly universal, as this view of content marketing follows a framework specific to audience segmentation as summarized below:

    Suspects = Everyone in your target market, more interested in what you know vs. what you sell.
    Prospects = People who have exchanged personal information to receive more content specific to their interests.
    Leads = Prospects that fit criteria related to requirements you can fulfill.
    Opportunities = People ready to buy, based on the content you have served.

The presentation closes with two "Golden Rules:”



    Don’t interrupt “the conversation” with wrong stage content.
    No master (content) calendar = chaos


Pacing Yourself for the Long Haul

In case you couldn’t guess, this is a marathon – and winning is more about staying in front of the pack than crossing a finish line. Ah, a marketer’s job is never done.

With that in mind, Krista LaRiviere’s recent article on optimized content strategy gives a great overview of the importance of content marketing with respect to social signals and search engine visibility.

For some additional references, check the practical tips in Shane Snow’s 10 Commandments of Content Marketing. You may also institutionalize yourself via the Content Marketing Institute. Good luck, and Godspeed!

Source: Search Engine

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

Five Steps To Test: To be Well Along The Golden Path Of Conversion Optimization

It was nearly a year ago that I wrote "Conversion Optimization: Top 5 Places to Start," so by this time everyone should be well along the golden path of conversion optimization to become optimization aficionados. Needless to say you’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and hopefully won some deserved attention from your peers.

What’s next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test?
1. Find Customer Pain Points by Listening to your Front-line Team Members

Some of the best suggestions for optimizing a conversion process come from prospects and customers who love your brand but hate your process. These are everyday folks that for whatever reason, found great enough difficulty in navigating, filling out a form, submitting an order, or even registering for your products and services to actually give you a call before giving up hope.

Consider the following:

    If you have a call center, find out whether they have specific metrics around website usage questions.
    If you have sales representatives, ask them what they tell customers to do that may not be intuitive to first time users of your website.
    If you have technical support reps on live chat or email, find out how they diagnose problems customers might be having with finding self-help information.

2. Try Some of Your Company’s Own Products & Services

It can’t be emphasized enough how important it is to step into the shoes of your customers. I’ve done it on numerous occasions with a high degree of success. It helps to assume an angry persona and pretend that you have less than 5 minutes to do anything you need to do.

Here are some tips on how to kick the tires for your own products and services:

    Sign yourself up for a normal (non-staff) account, even under an assumed name or perhaps masquerading as a relative.
    Try to validate some of the pain points learned in #1.
    Attempt several conversion scenarios, some as a prospect, and some as a customer.
    Determine how easy it is to upgrade, downgrade or cancel, paying close attention to the language and user experience of each.

3. Establish Conversion Testing Requirements & Document Potential Risk During the Product Lifecycle

Build a culture of conversion testing by baking it into the product or client lifecycle. Let’s face it, a lot can go wrong from initial conceptualization of a product or service to delivery, especially when development cycles are really wrong.

Don’t waste time on content, call to action and segmentation opportunities that you knew about early in the process. Many forward-thinking companies have sessions for “lessons learned” during projects, which are rife with conversion optimization ideas ready to be tested.
4. Leverage Web Analytics Information to Segment Test Audiences

Integration of web analytics data with testing platforms is much more common these days. Some testing platforms even enable you to “tag” pages or processes in such a way that mimic analytics solutions, but can specifically be used to segment test audiences. In the cases where analytics data is available for segmentation, be sure to try different scenarios such as:

    New versus repeat visitor.
    Customer versus non-customer, which could be as easy as defining a segment for users that never logged in.
    Cart abandoners, cart lingerers, cart hoarders versus quick purchasers.

5. Analyze the Competition

Sometimes the best original score is a remix. Think you’re smarter than your competitor? Prove it by testing their ideas with your audience to find out what they might be doing better or worse.

Although no two websites are exactly the same in terms of customer experience and behavior, similarly structured products and services likely attract similar prospects and customers. Note: do yourself a favor and segment out visitors from your competitors’ headquarters (and maybe even the entire state).

Not making the list this time around is to put your conversion process through the “Mom” test. My Mom hates technology and can’t understand how or why anyone would prefer to use the internet for the vast majority of fulfilling product and/or service needs. Perfect victim for suggestions on how to make things easier to use!

Source: Search Engine

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

The Link Explorer's Lead To The Tilde

Have you ever used the tilde operator in your link prospecting?

For beginning link prospectors, the tilde (~) is the "synonym" operator. Google unleashed it in 2003 and sort of left to fend for itself. Bill Slawski even speculates that the tilde could go the way of the + search operator. Us link prospectors are fortunate they didn't call it Google~.
This article comprises some early findings on experimenting with the tilde operator in guest post prospecting for the health space.
1. Tilde Enables Synonym Discovery for Big Head Terms

Kind of a no-brainer, so shame on me for not testing these sooner. For example search [~health "guest post"] and you'll see medicine, nutrition, and fitness opportunities. If you're new to the health space you may not have thought of trying to guest post in these verticals. This saves the prospector a great deal of time.

Note that ideally you're only using big head terms here that broadly define a category. Your results will vary wildly if you're looking for two-word big head phrases so tread cautiously. It's easy to slip into irrelevance with the tilde.
2. Tildes Work in Conjunction With Intitle and Inurl Operators

Sweet! For example: search [intitle:~health] vs. [intitle:health] and you'll see far more results returned. This fact in particular excited me as it enables a higher level of specificity for where the keyword appears - this means link prospectors can be precise and fuzzy at the same time. Think of it as a sniper shotgun.

Note the tilde did not appear to have impact within quotes to my disappointment eg: "health food" vs. "~health food" returned exactly the same results.
3. Combine Tilde with Negative Operator for Interesting Lateral Leaps

Run these two searches [~health] and [~health -health]. That second query tells Google to return results that are similar to health but don't contain the word health.

In conjunction with link building footprints these really force some leaps. The relevance certainly drops off, but they are worth including solely for the unexpected results they return.
4. Tilde Impact on Domain Diversity Within Guest Posting Prospect Queries

So I struggled some with how to explain or quantify the impact of using tildes in link prospecting. I went with an analysis of domain diversity.

For this comparison I took the following three research phrases: [Health], [~Health] and [~Health -Health] and combined them with 24 guest posting prospect "footprints." I then ran the queries at a depth of 20 results (2 pages deep) to see what kind of impact the tilde had on domain diversity. I used this tool for comparing domains and it does not take into account www. vs. nonwww.
[Health] vs. [~Health]

    [Health]: 353 Unique Domains - 479 Unique URLs
    [~Health]: 369 Unique Domains - 477 Unique URLs
    Total Unique Domains: 480
    Intersecting Domains: 242

[~Health] vs. [-Health ~Health]

    [~Health -Health]: 356 Unique Domains - 476 Unique URLs
    [~Health]: 369 Unique Domains - 477 Unique URLs
    Total Unique Domains: 721
    Intersecting Domains: 4

[Health] vs. [~Health -Health]

    [Health]: 353 Unique Domains - 479 Unique URLs
    [~Health -Health]: 356 Unique Domains - 476 Unique URLs
    Total Unique Domains: 695
    Intersecting Domains: 14

If you construct your queries to include all variations (which I would advise at least testing) and aggregate your SERP results, you clearly get a far greater diversity of domains. This obviously doesn't mean that the results are more qualified, just that there's more diversity with less thinking on your part about what prospecting phrases to use.

You can try them by hand if you like by combining any of the three research phrases - [Health], [~Health] and [~Health -Health] - with intitle:"guest post". Don't use the brackets though... those are there to show where to stop and start your copying/pasting.

I encourage you to run your own experiments in markets you know to see what you find! This is all new to me so if you're an old hand with tildes I'd love some schooling.

Source: Search Engine

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

SEO And Personal Characteristics: An Expanding Relationship

 Personalization is here! Wait, it was kind of already here, so now is it “totally” here?

It’s often hard to dissect how far we are into personalization already as we work past the ramblings of many who are angry that Google and Bing might actually know something about them. We also have to look back at where we’ve been as well, and as SEOs, formulate where we need to go in the future.

Personalization is the logical next step in the progression of the top search engines. In Google alone, we have seen the entry of local results, the birth of universal search, the Caffeine update, Google Instant, and Search Plus Your World. This shows that our content marketing efforts need to be fresh, fast, and – most importantly – relevant.

Google’s Executive Chairman Eric Schmidt reinforced the fact that changes to search are on the horizon.

”Google search will continue to become more personalized, getting away from the ‘10 link’ approach that we see in search results today," Schmidt said at the Mobile World Congress.

So, why is everyone so mad? In the previous context, Google wants to give us the most relevant results possible even if it is a little creepy. I’m willing to accept the creepiness of artificial intelligence knowing everything about me in order to make my life easier via extremely relevant search results.

When GPS systems became a featured component in newer cars did we freak out that a computer knew where we were? Did we pull over and look for our horse and buggy? No, we appreciated the convenience and it probably saved a few headaches getting to our destination. This is simply the same thing that search engine personalization is evolving into.
How Does Personalization Affect SEO?

First off, Google and Bing are becoming smarter at corralling SEOs into today’s search model. The days of building out pages with content just to target a certain term, building some links, and walking away are over.

Optimized sites/content are now becoming a vehicle for forward facing web marketing. Content must have likability. It must be shared and be of the quality that will be passed among the masses socially. In the future, the algorithm won't accept that you feature some keyword terms on a page and some randomly associated links.

Gone are the days of waiting for traffic to arrive at your site. Instead of building a website, now you’re building a brand. A brand that delivers content through news outlets, a brand that is engaged in social media, a brand that pushes content through email and through other avenues just to name a few.

The creation of quality content, as well as the strategic delivery of content, helps to propel it to more people and help it gain interest. With this, one will be presented with results that feature their friends’ desired content and content similar to what they have searched before. If you have viewed content in YouTube, Google will remember this as with the content of your Gmail, and so on.

Now, some SEOs may begin to think that “standard SEO” is dead. It’s not.

As we move forward, we still have to concentrate on indexing, “crawlability,” and information organization. We’re only being asked to think outside the box and to create content of quality that generate attention. We will need to think more about the returning visitor and being in one’s Google Web History, than so intently focused on the new visitor.
Be Relevant

Your content needs to be more than spammy attempts to rank a page for targeted terms. Think outside of keyword terms you would monitor on a ranking report as rankings will fluctuate now even more from user to user.

Be the “owner” of a keyword theme. Build your brand around that theme and picture your internal pages as support for that overall theme.

Content is still king and being known for quality content will warrant a returning visit or shared content. With progression toward Google’s Knowledge Graph, we have to also remember that search engines want to shy away from the older model of matching keyword queries to text and gain a better understanding of the meaning and relationship of text on a page.

This “entity” matching model shows that we need to think of a piece of content as a whole rather than the instances of a keyword phrase. Nearly two years ago Google bought Freebase, a community-built knowledge base featuring 12 million relational entities.

Amit Singhal, Google Fellow, revealed in a recent Mashable interview that Google aimed to “build a huge knowledge graph of interconnected entities and their attributes.” Currently, thanks to Google technology, the amount of canonical entities is now over 200 million. This goes to show that Google is now not relying on content to match a query but using its own artificial intelligence to gain a contextual understanding of what your content is about.

So, old outdated content is out and I would shy away from the sexy Flash graphic with a few sentences underneath it. That isn’t something to be deemed as sharable and you also didn’t help the crawling bot to understand the theme of your page.
Be Fresh

Google wants to deliver fresh content and personalize it to a user. Do you feed news to Google? Are you continuously feeding your standard/image/video XML sitemaps to Google to show updates?

As Ben Gomes of Google recently stated in a ReadWriteWeb interview, “We're really quickly crawling the content that's changing fast. The content that doesn't change as fast, we don't crawl as often. And then, we've gotten really good at bringing that data from the Web to the user in a very short period of time.”

This falls back to standard SEO arena of indexing and crawling frequency. We have to set forth in promoting our content to users to become a preferred personalized listing but also remember we have to promote content to the search engines too.
Be Social

This point hints on the two above. Build a brand, generate a following, and do this with fresh and relevant content. Your users will like it and so will their friends.

Informative content will be passed by humans and shown by search engines. Have you employed Like/Share functionality across your site? Managing a site with no social sharing ability is like going to a networking function and sitting in the corner with a veil over your face. You can watch everyone talking and sharing but at the end of the day you were left to hold your content all to yourself.

The evolution of personalization will have a strong emphasis on social interests of groups as this will show potentially preferred interest in certain content.

SEOs are being asked to continue to do what we should have been doing over the last few years, move off-site. The days of “here is my site, come visit” are over.

You should be available in mobile, local, and now more than ever in social. Today’s search engines are matching intent with interests. You must be found at the point of adding context to content.

Source: Search Engine

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

SEO Will Never Die Relies On Four Big Important Reasons

Our industry tends to revisit one topic over and over and over again: SEO is dead. This has been happening for years because someone always wants to drive traffic to a blog post or an article by claiming something similar.

One Bozo once claimed that SEO was b.s. That was six years ago.

It's funny because, six years later, SEOs are still optimizing website content for search engines and there seems to be no shortage of people who want our help. Truth is, SEO will be here for the foreseeable future. Here's why.
1. SEO Makes Money

Google still has the potential to provide an enormous amount of traffic through organic search, and does for all of my clients. An enormous amount of money is at stake. Where there's money, there is competition and a willingness to spend money to win.
2. SEOs Bridge the Gap

Search engine best practices aren't intuitive (try explaining rel=canonical to someone who isn't familiar with SEO). There will always be a need to communicate best practices to people whose primary focus isn't SEO every day. This is especially true as Google (and other search engines like Bing, Baidu, etc.) continues to change the rules.
3. SEO Communicates With Customers & Prospects

Figuring out intelligent ways to scale keywords across an organization's digital landscape will always be important. People forget that keywords aren't an SEO thing. They're a marketing thing.

The first rule of communication: speak in a language that your audience understands. Good keyword research is actually user research into the language that is most often used by your prospective and current customers to describe your products, services and content topics. Ignore at your own peril.
4. SEO Benefits Users

Many of the same activities that benefit SEO, benefit user experience:

    Keyword research and communicating that research to all team members.
    Meaningful, keyword focused page titles.
    Intelligent keyword-focused meta description tags.
    Correct spelling.
    Easy to use, keyword focused global navigation template.
    Social media inclusion of important web pages.
    Elimination of technical errors.
    Elimination of broken internal links.
    Acquiring links from relevant sites that provide value to the end user.
    Ensuring that content links internally to relevant pages when it makes sense to do so for users.
    Click path testing to improve user experience and decrease bounce rate.
    Eliminating 404 pages that shouldn't exist.
    Eliminating duplicate content.
    Eliminating hurdles for search technology to index content (Flash, JavaScript, AJAX).
    Using web analytics to improve site performance.
    Otimizing video and image content so that it can be indexed and so that it has meaningful, keyword focused titles.
    Optimizing PDF documents so they have meaningful, keyword focused titles and content.
    Content gap analysis to ensure that your site addresses subject matter important to your users.
    Ensuring that old pages properly redirect to new pages.
    Ensuring that press releases use appropriate keywords.
    Ensuring that content management systems don't cause problems for search engines based on their inherent structure.
    Ensuring that companies are sending the signals necessary for search engines to understand which country a particular piece of content is most relevant to.
    Reducing page load speed as much as possible.
    Ensuring that sites adhere to proper accessibility standards.
    Training internal teams on SEO best practices.
    Ensuring integration between all digital marketing channels.

Why SEO Will Be Around For a Long Time

And by the way, the bigger the company, the harder these things are to do on an ongoing, consistent basis. It takes a focused effort, often requiring a guiding hand to ensure that these activities are executed properly.

Even as search evolves by fragmenting into hyper niche channels (like TV did when cable came around) and as it evolves to voice based searching, there will be still be a need to ensure that the technology that is being used to do the searching, one that can find, process, and understand the data that it is looking for. There will still be a need to communicate that protocol to companies that want their information to be found.

Finally, there will always be a need to better understand the language that is being used by current and potential customers to find you, and to scale that keyword focus across your entire digital landscape.

So if you believe that SEO is dead, dying, or outdated, I really would like to talk to you! I've a great deal on a bridge I'm selling...

Source: Search Engine

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

ROBO: Research Online To Buy Offline

We've long looked at the online-offline gap. This comes down to the challenge in connecting the dots between increasing levels of online research and the sheer volume of offline spending (95 percent of U.S. retail). This is ROBO: research online to buy offline.

Now we're not only seeing things like retail inventory feeds (i.e., Milo), and mobile shopping and payments start to connect those dots, but they're even starting to reverse the flow. In other words, flipping ROBO on its head: using offline research to facilitate online buying.

This is also known as "showrooming," essentially using physical stores as showrooms for product research before buying from a more price-competitive online marketplace like Amazon. And of course smartphones, shopping apps, and cameras (read: barcode scanners) empower this.

Ironically the e-commerce players that were relegated to research tools under ROBO, are now getting their due in this new environment. The tables have turned on their offline counterparts, especially those who haven't stepped up the challenge.

Amazon has followed this trend more than anyone, going as far as offering discounts on items scanned in stores, using its app that's made for this very purpose.

See Me, Hear Me, Touch Me, Feel Me

But to what degree is showrooming actually happening? One indication was offered last month through a report from Pew Research. During the holidays, it reported that 52 percent of adult mobile subscribers used their devices in some way, while shopping in physical stores.

 Overall, 38 percent called a friend for advice, 24 percent looked up reviews, and 25 percent researched better prices (both online and offline). Segmented by demo, the numbers skewed higher for users 18-49, urban, and college educated.

More importantly, when asked about the outcome, 35 percent said they made a purchase at the same store where they pulled out their phone. Glass half full, that's good. But if you consider that mobile research drove away about 65 percent of mobile shoppers... not so much.

Breaking down those deserters, 37 percent didn't purchase at all while 19 purchased the product online and 8 percent did so at another store. That's a full 27 percent that bought somewhere else, due to the mobile information they were able to summon while in a given store.
Not Getting the Picture

So what does this tell us? As U.S. smartphone penetration reaches 50 percent, mobile shoppers are becoming smarter and more empowered.

In other words, embracing mobile shouldn't be a choice for retailers if they're going to beat Amazon et al, at their own game. That means launching apps -- or working with retail feed aggregators like Milo - to offer personal recommendations and incentives to in-store shoppers.

 But yet retailers continue to show laggard adoption of mobile product innovation. A December survey from AisleBuyer revealed that only 55 percent of retailers have a mobile app or website with m-commerce functionality.

Many provide store locators (87 percent) or product search (74 percent), but transactional features trail behind. Merchant-facing tools are even farther behind, showing little interest in arming clerks with tablets or smartphones to streamline customer service, inventory search or payments.

But its clear from the above Pew data that these tools - on both merchant and user ends - are becoming table stakes. These include inventory search, deals and loyalty, personal shopping, and payments.
Getting There

We're starting to see a little of this – albeit anecdotal – from retailers like Home Depot. But most of the innovation is coming from the tech sector, from companies like PayPal (which happens to power Home Depot's mobile payments).

Another example is Shopkick - bucking the showrooming trend in lots of ways. Last month, it announced that its app drove $110 million in revenue for partner retailers in 2011. To date, it's also reached 1 billion in-app deals, 5 million store walk-ins and 10 million product scans.

As it often does, this innovation starts at the National-local (chain) level before it moves down market to the local-local segment. But the tools will become more pervasive and democratized over time (just like what happened to SEM). Shopkick has even launched an SMB program.

Meanwhile a huge opportunity awaits whoever can fill this gap. Retailers can no longer afford to wait and see. Those that do will lose customers to e-commerce and bricks and mortar competitors. Milo founder (now with eBay), Jack Abraham perhaps said it best:

"Brick and mortar retailers have to be where their customers are. And where there customers are now, is on their phones."

Source: Search Engine

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

Last Ditch Struggles To Cease Fresh Google Privacy Rule

Even as users remain ignorantly blissful, last-ditch efforts continue to prevent Google’s new privacy policy from being implemented this Thursday, March 1. French regulators call the policy unlawful while privacy group EPIC continues its fight.
French Regulator: Google Policy Unlawful

Isabelle Falque-Pierrotin from the Commission Nationale de L'informatique et Des Libertes (CNIL), which is leading the Article 29 Working Party's investigation into Google's changes, said Google’s new privacy policies don’t conform to European laws.

"Our preliminary analysis shows that Google's new policy does not meet requirements of the European Directive on Data Protection, especially regarding the information provided to data subjects," she said in a letter. "The CNIL and the EU data protection authorities are deeply concerned about the combination of personal data across services: they have strong doubts about the lawfulness and fairness of such proceedings."

The group wants Google to pause its “vague” new policy, but Google dismissed the concerns.

"We are confident that our new simple, clear and transparent privacy policy respects all European data protection laws and principles," Peter Fleischer, Google's global privacy counsel, wrote in response to CNIL. "We have notified over 350 million authenticated Google users and provided highly visible notifications on our home page and in search results for our non-authenticated users. To pause now would cause a great deal of confusion for users."

"Over the past month we have offered to meet with the CNIL on several occasions to answer any questions they might have, and that offer remains open," a Google spokesperson said. "We believe we've found a reasonable balance between the Working Party's recommendations: to ‘streamline and simplify' our policies while providing ‘comprehensive information' to users."
EPIC Fail?

A federal court dismissed a lawsuit the Electronic Privacy Information Center (EPIC) brought against the U.S. Federal Trade Commission late last week. EPIC sued Google earlier this month, claiming Google’s new policy violated a consent order Google signed with the FTC last year.

U.S. District Judge Amy Jackson didn’t agree, and basically told EPIC it isn’t the court’s job to tell agencies like the FTC how to do their job.

But that didn’t stop EPIC from filing an “emergency appeal” in the hopes of getting the decision overturned and the lawsuit reinstated – or else EPIC and the public at large will suffer “irreparable injury.”

Will the FTC act, even if EPIC’s appeal is denied? Perhaps. One comment making headlines is from FTC Chairman Jon Leibowitz, who on C-SPAN called Google’s new privacy policy "a fairly binary and somewhat brutal choice that they're giving consumers."

Google's response, via a spokesperson:

“Our updated Privacy Policy will make our privacy practices easier to understand, and it reflects our desire to create a seamless experience for our signed-in users. We’ve undertaken the most extensive notification effort in Google’s history, and we’re continuing to offer choice and control over how people use our services. The privacy policy change mainly affects users with a Google Account, and you can continue to use many of our services — including Search, Maps and YouTube — when you are logged out.”
Google Users Oblivious to Privacy Brouhaha?

Meanwhile in the UK, only 12 percent of Google users have bothered to read the updated privacy policy, according to a YouGov/Big Brother Watch survey, while 65 percent weren’t aware the change starts this week, and 47 percent were unaware of any changes to Google's policies.

If you’re just learning of this now and freaked out, there’s a really simple process for removing your search history from Google:

    Sign into your Google account
    Go to https://www.google.com/history
    Click "remove all Web History" (Note, if your only option is “Turn Web History on”, then Google doesn’t have this info attached to your account.)
    Click OK

Feel better?

As we’ve previously reported, this change was mainly aimed at connecting YouTube and web search history. Google has collected the same data for years, and has given itself the ability to combine information with other Google services in its privacy policies dating back to 2005.

But Google’s users don’t read privacy policies. Or notifications or stories about privacy policies either, apparently.

Source: Search Engine

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

A Website supports the brand of a firm in the Online World.

 

Today many companies in your industry are using interactive and user friendly tools to grab maximum eyeballs thus enhancing their online business and presence. The structure of your site's content, intuitive navigation, and visually inviting design elements, all combine to create a winning design.

We have been providing web design services for the past 10 years and all our websites are designed and developed with a special focus on increasing conversions and enhancing the customer experience.

We provide Web Development support to a number of companies and have expertise in-

• Developing highly effective corporate websites, flash designs, E- Commerce/Online Web Stores to name a few.
• PhP, MySql, .NET, Joomla, Wordpress, Perl, Druple, ASP, JSP, HTML.
• Design- Flash, Photoshop, Corel.
• ECommerce - OS Commerce, Zen Cart, Virtue Mart, Pay Pal , FedEx and any checkout payment gateway systems.

Do let us know if you are interested to discuss our Methodologies, past work details and client Testimonials and Prices. Call Panorama Press at 678-391-9136

Yahoo Warns Facebook To Face Legal Action If The Social Network Doesn't Sign Licensing Deals Over Advertising Patents

Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes Facebook is using for its advertising systems, according to reports.

"Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual property," Yahoo said in a statement according to various sources, including The New York Times. "We must insist that Facebook either enter into a licensing agreement or we will be compelled to move forward unilaterally to protect our rights."

Facebook said it was not yet able to issue a full response to the claims as it was only just made aware of them.

"Yahoo contacted us at the same time they called The New York Times and so we haven't had the opportunity to fully evaluate their claims," it said.

The stance taken by Yahoo could open up yet another swathe of litigation in the technology sector, where numerous firms including Google, Apple and Microsoft are embroiled in patent battles as firms look to impinge on competitors' ability to operate effectively

Yahoo has struggled in recent years to capture its former success, with previous CEO Carol Bartz fired and replaced by ex-PayPal chief Scott Thompson, while founder Jerry Yang has also left the company.

Is Yahoo looking for some stock in Facebook? That certainly helped end an ongoing patent dispute between Google and Yahoo back in 2004 prior to Google's IPO, along with Google agreeing to license the software Yahoo bought from Overture. Coincidentally, we're approaching Facebook's IPO.

Source: Search Engine

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Elementary Social Media Strategies for the Business Owner: Twitter, Facebook, Youtube, and others

As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.

There are many demands on your time in a day, and ensuring you stay up to date with what your clients and prospective clients are saying about you in the social media sphere is important on lots of different levels.

Many non technical business people dismiss social media as not being important, and it is the business owners who will suffer in the long term as their business becomes totally unresponsive to the viral nature and feedback of the social networks.

Staying in touch with your clients, and interacting on the social blogs, and social networks, whilst time consuming is imperative. I recommend devoting a specific time during your day to social media, even if it is only for half an hour in the morning before your business begins operations. This time can become an important part of your overall social media strategy by discovering what people and clients of your business are saying about you. It provides you the opportunity to respond, and provide your own feedback.

Gone are the days, where all communication was a one way street, and one bad customer couldn't really hurt your business. These days the businesses that are growing and prospering are those that show they are interacting with their customers. Those that have defined social media strategies and care about their customers’ thoughts, and have to say are now prospering. Whether these strategies involve the use of Twitter, Facebook, Youtube, and others… you need to become involved! It doesn’t have to take over your life.  You should also definitely restrict the amount of time you do spend on them, but to pretend they are ineffectual in your business is tantamount to committing business suicide, especially these days.

QuiQue Lopez 

For expert help in developing a sound social media strategy for your business call 678-391-9136

Apple Purchaces Chomp for Better Search

Apple is aiming to improve the search and discovery features in its App Store, with the purchase of Australian start-up Chomp a search engine for apps, TechCrunch reported. Chomp develops tools that help users find new and relevant applications on iOS and Android devices.

The deal will help Apple improve its own search systems as its store now boasts over 500,000 apps – further evidence that app store optimization is needed.

Chomp chief executive Ben Keighran and chief technology officer Cathy Edwards have already moved to Apple, sourced told 9to5Mac. The site reported that Keighran is working with the iTunes marketing team and Edwards is a senior iTunes engineer.

Bloomberg later reported the deal was worth $50 million, although this is unconfirmed.

Apple didn't confirm the deal outright, but in a statement acknowledged it does make acquisitions from time to time: "We buy smaller technology companies from time to time and generally don't comment on our purposes or plans."

The deal comes at the same time that Apple held its annual shareholder meeting in California, during which chief executive Tim Cook spoke on a number of issues around the company's future, including what the company may do with its huge cash reserves of $100 billion.

"On cash, we've been thinking about cash very deeply, the board has been looking into what is in shareholders' best interest," he said, according to a cbnc.com live blog of the event. "We will do what we think is in the best interest of shareholders."

Source: Search Engine


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Social TV Grows Up: Society And Promoters Crowd

 

Today, many TV viewers are using a mobile device while watching content, be it live, streamed, or otherwise. They’re breaking Twitter records during awards shows and hammering hashtags during shows like “Glee”, “Gossip Girl”, and “The Big Bang Theory”.

Going beyond Facebook and Twitter, a number of applications have sprung up that not only tie real-world actions to online communities, but that allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands.

Fast-Paced Growth

While social media and TV have come close together over the past few years, applications that let users check in to TV shows, movies, music, and more have really been making their way to the forefront in the past year or so.

Capping a year where social entertainment applications saw great rise, GetGlue announced at CES 2012 that they received $12 million in financing in their last round.

While numbers of users aren’t Facebook-like (GetGlue is nearing two million and Miso is more in the 100,000 to 200,000 range), investors like Time Warner, Google Ventures, Heart Interactive, and more are jumping into the fray, eager to put their money behind the next “Foursquare of TV.”
Must-Have Applications

While new applications focusing on the space are popping up every day, there are a few applications that we see as category leaders.

GetGlue

When people started using mobile check-ins more and more, eventually people wanted to not only say where they were, but what they were doing. Enter GetGlue, the community that asks people what they‟re doing – whether it’s watching a TV show, watching a movie, watching sports, listening to music, playing a video game, reading a book, thinking about a celebrity, or thinking about a topic.

Users check in and receive stickers for their efforts. GetGlue goes beyond the online realm, because users can actually order real-life version of their stickers directly from GetGlue. Hello, laptop decoration!

Miso

One of the first real check in aps for television, Miso has gone through some great iterations to get where it is today. With the inclusion of new “SideShows” into their application, Miso has put content that is synched with shows right into the TV watching experience on the second screen.

Miso has some exciting partnerships and a wealth of apps actually built on top of their API. Look for Miso to do some great things in 2012.

IntoNow

Similar to GetGlue, IntoNow lets users check into the TV channels they’re currently watching, but this application actually goes a step further and uses “listening” technology to figure out which exact show users are watching.

The tool is quickly gaining users who can see which shows their friends are watching and comment on those check-ins. The technology behind IntoNow is called SoundPrint, and it uses between 4-12 seconds of a show’s audio to make a match against hundreds of shows show across 130 channels of live television, as well as 266 years of video in its index.

Peel

The maker of the weird bridge between your smartphone and your TV (that looks like an oddly-shaped fruit) also have an app that allows users to check out what’s on TV and check in with friends. They call it,

Peel 2.0.

Their free app can be paired with the Peel Smart Remote Device in order to help configure recommendations and viewing experiences. In all honesty, the experience without the actual device seems pretty limited.

Social interactions are thanks to Facebook Connect and allow users to view favorite shows from their friends. Actions aren’t shared with Facebook or Twitter unless users specifically take the “Recommend” action, so users don’t have to worry about sharing their bad taste in television accidentally with friends.

Yap.TV

Yap.TV seems to be the application that clearly was thinking about marketing and brand participation since launch – their community just isn’t as large at this point in time. With Steve Wozniak as an advisor, you can tell this company is going places.

Yap.TV's focus on content curation and branded experiences are enticing. Their connections to Twitter and Facebook make for easy sharing and they’ve even got an in-house polling feature that allows brands and users to ask questions about different programs.

Tunerfish

Born in the bowels of Comcast Interactive Media as a skunk-works project, Tunerfish spun out (kind of) and headed to Silicon Valley to mature. The service bills itself as a social discovery engine for TV, movies, and online video. They even have the “lovingly hand-crafted in Mountain View, California” tagline going for them.

Compared to the other products, it’s still in its infancy, but you can bet Tunerfish won’t be going away anytime soon – especially with Comcast backing.

Viggle

Viggle is one of the newest apps on the block, but don’t let the newness fool you – Viggle is all business and their business is good. Viggle not only lets users check in to television shows, it rewards them for checking in to those shows (and for watching in-app video ads) with points.

Users who rack up 7,500 points win a $5 gift card from retailers that joined Viggle at launch. These aren’t small brands; we’re talking Burger King, iTunes, Best Buy, CVS, and Starbucks.

Viggle’s app is like IntoNow in that it listens to what you're watching to verify the program rather than relying simply on user-entered information.
Social Entertainment in 2012 and Beyond

This will be the year when social and entertainment start to blend so much that telling the difference between TV-run and online content and interactions will become hard. As production companies and networks team up with technology providers, we will see TVs start to move to the front of the pack in terms of in-program social interactions.

Already manufacturers like Sony, Samsung, LG, and Vizio are providing a connected viewing experience, and it’s only a matter of time until applications like Miso, GetGlue, and others are incorporated as apps into the TV interface. As prices of these connected TVs fall, adoption will increase.

Smart technologies like those used by IntoNow to listen and detect content will become the norm, reducing the legwork of finding which content a viewer is watching before interacting with social communities around those programs.

Look for branded experiences to ride along with social content generated around TV and movie programming (much in the same way as Miso’s “slideshows”). Brands already paying for product placement will be able to offer experiences which lead to purchase by incorporating content into mobile device TV applications and connected TV functions.

Further down the road, we’ll see content where users can vote in near real-time to decide the plot of a show. This is already being done in some movie theaters with text-based voting, but as devices and entertainment become closer thanks to new technologies, the transitions can be near-seamless. This will also become useful in real-time voting for shows like "American Idol".

The Super Bowl is also coming up. Expect to see these social entertainment apps taking advantage of the big game. In fact, perennial Super Bowl advertising juggernaut Chevrolet has even built their own check in app for the event and will be giving away 20 Chevys during the broadcast thought the app.

For business marketing services in Atlanta Or Nationwide contact-678-391-9136.

Helpful Hint For Beginners Given From LinkedIn Advertising

LinkedIn is the social network of business professionals. With more than 150 million members, it can be an extremely important and effective advertising opportunity when used correctly.

The demographics and targeting options of advertising on a social network are powerful and a key differentiator of other PPC advertising outlets. It's those differences that get people excited, but often times they seem to be the reason why people give up too quickly on them. A mindshift has to occur no matter which paid search outlet you use so you can understand your options, adapt your targeting, and achieve your goals.

LinkedIn Ads are painfully easy to get started using and it's one of the smoothest systems for quickly getting you going. That said, that ease can easily lead to misteps and result in your campaigns not running effectively. So when you sit down to do this, take your time!
Setting Up LinkedIn Ads

Once you sign in to LinkedIn Advertising you will immediately be prompted to start your first ad. Stop right there!

You should question whether you're running your ads for yourself or on behalf of a company. Almost 99.9 percent of the time it's probably going to be for a company. If that's the case, you'll need to create a business account. This is hidden under the dropdown of your name in the top right of the screen.

When you start typing a company name, LinkedIn automatically drills through its database to find the company. And by choosing that company name you state that you're authorized to represent that company. On the honor system. Surely nothing bad could ever happen with that. *cough* *cough*

But since you're a nice person you'll probably want to add a representative of that company (if it's not your own as a user). Just start typing their name and if they have a LinkedIn account, they will be found and notified. You can set permissions and notifications as well:

    Admin

    Standard Access

    View Only

    Make User the Billing Contact

    Make User the Campaign Contact

A note on Admin Access: Once you make someone an Admin, you won't be able to undo this without contacting customer service. You should keep this in mind before passing this out to potentially disgruntled future ex-employees. Standard Access should be fine in most cases.

Creating Your First LinkedIn Ad

You can do this is three easy steps, but each one comes with a choice:

    Ad Campaign Name: Your ads in LinkedIn are grouped by Campaign so if you'll be testing multiple targets and goals, you should name your campaign something relevant. There can be up to 15 ads in each Campaign.

    Ad Destination: Are you going to send them to a page on your website or one of your company pages on the social media network? This all comes down to what your goal is for advertising in the first place.

    Ad Copy & Image: LinkedIn Ads allow you:

        Image: 50x50 icon (tiny!!) 

        LinkedIn Ad Title Headline Length: 25 characters

        LinkedIn Ad Body Description Length: 75 characters across twolines.

There's not a ton of room to work with due to these ad limits, but you can still craft effective calls to action, branding, and visual impact. Remember to test your Ads! Try different pictures, headlines, and offers depending on your goals.

Targeting Your LinkedIn Advertising

Now comes the fun part of social media advertising, figuring out who to serve your ads to. The possibilities are staggering to say the least. Without delving into the specifics of the above displayed options here are some suggestions on best practices.

    Know who you're looking to influence. Are you trying to reach people early in the buying cycle or later? Reaching the right people with the right message is what you are after here. So know who makes the decisions and how those are processed in your target customer. If you're trying to sell pencils, hitting up the CEO of a company is probably not the best idea.

    Job Titles - Ack! Every organization seems to have a different naming system for the same role so while you're searching for various positions be open to trying similar roles. You might be trying to target a role but it's not called what you thought it was. For example a Cost Accountant, Accounting Manager, Financial Cost Controller are all similar roles (depending on the company) and they might all fall into the same targeting bucket.

    Targeting Groups with LinkedIn Direct Ads is another tricky one as groups can be named all sorts of different things. You might want to try searching for group names based around job positions crossed with your target industry or Professional or Trade Associations that your audience might be members of outside of LinkedIn might have a group here as well. It's also important to note that while you are searching groups, you should open up a tab in another browser and research the groups you are looking to add. This can take a lot of time but save you money and help guide your campaigns and your messaging for ads as well.

    LinkedIn Audience Network Advertising is your last option for targeting. It runs basically like any display/content network would and comes with the same pitfalls. If you're just getting started, I'd likely turn this off. I would also advise that if you want to test this, you think about creating a seperate campaign for management purposes.

Setting a LinkedIn Advertising Budget and Billing

Your budget is a campaign strategy component that should be in place before tackling something like this. It would be foolhardy to specify hard figures, but here are some minimum guidelines:

    LinkedIn will set a Minimum CPC for each of your ads and the lowest is about $2.00.

    They also will give you a Suggested CPC Range that might be a good starting point for you. These vary wildly based on your targeting settings.

    There is a minimum daily budget requirement of $10 (~$300/month).

After that, its giving them your credit card info and clicking go.

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Ways On How To Write Title Tags For Search Engine Optimization

Today we're going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn't stop them being helpful!

So what is a title tag? Why is it important to SEO, and how do you write the darn things?
Meta Tags

First let's talk about meta tags. Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website users.

Such elements must be placed as tags in the head section of a HTML document. These elements are the:

    Title Tag
    Description
    Keywords (No one uses these anymore and you can get spam "points" for overuse on Bing, so just forget them. If you have a keyword stuffed "spammy" ones, you probably want to fix those.)

What is a Title Tag?

Title tags are part of the meta tags that appear at the top of your HTML inside the <head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.

Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.

Write title tags for humans; format them for search engines.

NOTE: Every experienced SEO has their own unique methods to doing this, so I'm going to give you best practices along with some of my methods. However, there are a million ways to write a title tag.
What Does the Title Tag Look Like?

The title tag looks like this in your HTML code:

<title>Important Words Go Here </title>

Here is how title tags appear in a browser that uses the bar to display title tags (other browsers might only use the tab space or not show them at all):

Title Tag in Browser Bar Las Vegas Review-Journal




Finally, here's where Google shows the title tag:




REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy.

Quick Checklist

When you're writing your title tag what do you need to know? Here's a quick checklist with some tips on how to write optimized title tags:

• Length: Title tags should be a maximum of 70 characters long, including spaces.
• Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). However, if you're working in a language that reads right-to-left, then it is reversed, and it would be least important to most important.
• Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way).
• Wording: Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)
• Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. Some SEOs will tell you to leave it out. You can leave it in for branding purposes – so people will see the brand and click. This isn't valid for all sites.
• DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't mass replicate your title tags.
• Make It Relevant: Title tags must be written to be descriptive of the content on the page. (e.g., the About Page would be:

About | Important Keywords | Company Name

or

Important Keywords | About Us | Company Name.

Google & Title Tags

Sometimes Google doesn't like your title tag. In fact, sometimes Google thinks it can pick a better one, so it will rewrite the tag for you. There are several places it might get this information, most of them you won't prefer to one you crafted yourself.

While there isn't any assurance your title tag won't be replaced, make sure you write a title tag that is page related, content descriptive, short and sweet, and not keyword stuffed. This is your one defense.

Keyword Stuffed Title Tags

You've probably come across badly written title tags that try to rank for everything or repeat a word over and over. Keyword stuffing is the worst offenses when it comes to title tags.

Say your site is trying to rank for Blue Bells and Yellow Bells. Many times you will see the main keyword repeated multiple times across the title tag. It might appear like this:

Blue Bells, Yellow Bells, All Types of Bells | Bells Bells and More | Doors.com

This is bad title tag writing. You don't need to repeatedly write the keyword. Google especially can pick up the keywords like your eyes can read them, so you would best to rewrite this as this

Blue & Yellow Bells | Doorbells | Doors.com

We removed the extra words, combined the products (if possible you would split these products to separate pages, a blue and a yellow, but this isn't always feasible or desirable) and added a category keyword which would appear in the middle of the title tag on all doorbell related page titles, then end it with the domain name (again this is for branding purposes – there are also good reasons to not do this, it depends on the SEO).

Now our title tag is short, sweet, simple, and to the point. We have also categorized it and added in branding for good measure.

We also took out the word "and" and replaced it with an ampersand (&) so that you don't accidentally relate the two items and make Google think you want people who are looking for Blue AND Yellow Bells.

And there you go, a basic lesson in title tag writing. This can be the most challenging and fun part of any SEO's work! Or should that be "Inbound Marketer's" work?

Some Title Tag Writing Examples

Let's look at a few examples of writing title tags with actual examples.

If your important words (keywords) were "Charlie Sheen" and "Winning" your title tag would be written in that order:

Charlie Sheen Winning

Charlie Sheen would be the first words in the tag.

Now what if we had more than one set of words? What if my keywords were "Charlie Sheen Winning" and "Tiger's Blood"? Your title tag would still be written with "Charlie Sheen Winning" as the first words in the tag. Then you would add a pipe | and "Tiger's Blood" as the second phrase:

Charlie Sheen Winning | Tiger's Blood

Don't use hyphens, underscores, commas or any other type of character – just pipes.

Now what if we had more than one set of words and a company name we were not worried about optimizing for (the company name was not part of the reputation issue). If my words were "Charlie Sheen Winning" and "Tiger's Blood" and "CBS", you would separate these three phrases with pipes, with CBS last and farthest from the beginning, which Google sees as the least important phrase:

Charlie Sheen Winning | Tiger's Blood | CBS

The company name can be repeated in every title tag as long as it as not part of the important words and appears at the far right end of the title tag.

What about sentences? Couldn't you just write a sentence such as "Charlie Sheen Says Winning And Tiger's Blood And Gets CBS Riled Up"? You could, but those extra words like "says", "and", and "riled", dilute your important words and make them less important to content, so best to keep it short, simple, and clear. Leave out the extra words.

Title Tag Writing Pop Quiz!

When using strict SEO principles. Which are the BEST title tags for the important (keywords): (pick 2) "Charlie Sheen" "Winning" "Howard Stern Show" when optimizing (trying to rank for) the words "Charlie Sheen (1) Winning (2)"

    Charlie Sheen Winning on the Howard Stern Show

    Howard Stern Show & Charlie Sheen | Winning

    Charlie Sheen is Winning Points on the Howard Stern Show

    Charlie Sheen | Winning | Howard Stern Show

    Charlie Sheen and Howard Stern Winning the Show

    Winning | Charlie Sheen on the Howard Stern Show

    Charlie Sheen Winning | Howard Stern Show

    Doesn't matter as long as the words are all there

If I were writing this, the correct answer would be No. 4.

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