Make sure you put effort into getting this correct from the start. That way you can have a long-term approach, where you can learn average conversion rates and revenues, allowing you to estimate the performance of future keyword bids.
Wednesday, December 28, 2011
Social Media: social media or social networking is creating a greater overlap between an individual's personal and business reputations
The online craze that is social media or social networking is creating a greater overlap between an individual's personal and business reputations.
For most of us, this phenomenon is most evident from Facebook. Facebook is now the largest of the social media networks, closely followed by MySpace. MySpace, however, is a younger demographic or heavily entertainment (notably music) oriented. LinkedIn is what many of us believe is the professional's online social network of choice. Yet, my rough guess says this is only true if you were born after about 1976, or so. If you were born earlier than 1976, odds are that the vast majority of your online connections are on Facebook.
The effect is that Facebook is only going to get bigger, having already secured the mindshare of the professionals and managers of the future. ...and, although the LinkedIn crowd are not Luddites - in fact they are online in high percentages - this group can't grow at the rate of professionals on Facebook.
This matters because the social connections and activities we do, while younger, are becoming documented on communities, such as Facebook.
As one looks at the entirety of social media offerings - and see the interconnections made by the OpenSocial standards - one can see how photographs, vacations planned, sports, and many personal events are documented and commented upon within Facebook or posted across all of your social networks via interlocking feeds.
For business professionals this requires two actions: the first is to embrace, not fear social media; and the second is two actively participate.
As a dear friend once said, "a friend is someone who knows you and likes you anyway." What this really means is that people respond to authenticity - to the real you. Fearing social media deprives you of the opportunity and pleasure of knowing and working with people who appreciate you. This works for your employer, too. Customers seek the same authenticity in dealing with suppliers (vendors). Companies, like yours are comprised of real people - so be real.
Active participation is a key because you can't be authentic, if invisible. You can't get your secretary (personal assistant), mom, or child to be the authentic you online. Moreover, as social media adoption continues to take off, you as a professional, manager, or executive fall further behind in "getting it." You don't need to compete for the most connections, but you should seek out your real life friends and connect with them online.
In another blog post, I'll cover what I believe constitutes a minimal professional (and business) presence for today's social media.
PPC Tip: test the water across a variety of brand names, descriptive terms and competitive keywords
Identify a number of target keyword areas and bid across these. But don’t spread you budget too thin, start off slowly with a restricted campaign and then scale it up.
This helps to test the water across a variety of brand names, descriptive terms and competitive keywords to see which perform best.
Social Media: OpenSocial accelerates the pace of interconnection
What's amazing about OpenSocial is how it accelerates the pace of interconnection, previously rampant mostly within single, rapidly growing social networking communities. OpenSocial ties these fast growing communities together for a quantum leap in value and connection (to people, groups, organizations, philanthropic causes, etc.) Blogging, tagging, media (video and picture) sharing, and online personal or professional communities have become interconnected. Browser technology, such as from Flock, add to the usefulness of these ever-more useful tools. They are also ever-more intrusive and everyone should recognize (and maybe restrict) the personal information sharing, which can be automatically enabled within some of these online services and applications.
Design Tip: "Eyetracking points the way to effective news article design"
"Eyetracking points the way to effective news article design" is a story in the Online Journalism Review of the Annenberg Center for Communications at USC.
Featured finding #1: Rewrite + reformat = remember Writing (or rewriting) a story to meet an ideal format (may require reformatting) improved the reader's reading speed and retention of the information.
Featured finding #2: Precise and relevant editing = successful design
Featured finding #3: Photos edited for relevance = photos viewed An interesting aspect of this last finding is that male viewers focused on the private anatomy in an image of an animal. In other words, men stare at the crotch.
The article has a graphical presentation with fine examples that makes all these points clear. ----- URL: http://www.ojr.org/ojr/stories/070312ruel/
Public Relations: The mixing of editorial with advertising may damage the reputation of firms that promote themselves or their position with "fake news."
PR allows the spokesperson to take a position on industry issues or announce news. The mixing of editorial with advertising may damage the reputation of firms that promote themselves or their position with "fake news." Ultimately, undermining the value of news sources - making readers or viewers question the validity of news - is bad for advertisers, spokespersons, and the media outlets that use fake news. So far, these questions have arisen only over video news releases.Direct risks to the stations are: (1) T"he rules were prompted by payola scandals of the past, in which broadcasters accepted money from companies to hype their products without labeling the effort as advertising." and "If the FCC decides they have violated the rules, punishment could include fines or license revocation."http://mediafirst.net
Email:Advertise your company with every e-mail! You work hard to build your business.
Extend The Value Of Your Domain Name With E-mail
A domain name is the first step to making the Internet part of your everyday activities. However, a domain name by itself is only a place on the Internet. You can use your domain to enhance business efficiency, improve visibility, encourage collaboration, and promote and customer loyalty.
E-mail will become a key tool of your business. It's fast, it's simple and it's convenient, allowing you to share information both internally and externally. Most companies consider e-mail as mission-critical.
E-mail services extend the value of your domain identity. Get highly reliable, easy to use e-mail service with a choice of self-configuration and management and many ways to access e-mail (POP, WebMail and IMAP), as well as anti-spam measures.
Typically, begin with:
- Domain Registration and renewals
- E-mail or forwarding with anti-spam and Web mail
- Additional storage
- IMAP functionality
E-mail
Advertise your company with every e-mail! You work hard to build your business. So it only makes sense to extend your company name to your on-line communication. With e-mail service, you can send and receive messages using a professional e-mail address such as yourname@yourcompany.com from any computer, any place in the world.
Typical offerings are:
- Corporate identity with matching domain name and e-mail address
- Secure SSL mailbox messaging between the end-user and mail server
- Access to your mailbox from any computer via a Web browser
- Additional e-mail access using programs like Microsoft Outlook® or Apple Mail®
- Anti-virus services scan ingoing and outgoing e-mail to ensure you and your customer's data is uncorrupted
- Increased collaboration through shared mailboxes (i.e. sales, support)
- Ability to remotely access (RPOP) e-mail from other e-mail accounts
- Storage per mailbox with additional storage available
- Ability to add mailbox accounts as your business grows
- Interfaces for message management including catch-all, re-assigning mailboxes, and delivery options
- Unlimited bandwidth
- Satisfaction guarantee
- Password creation and maintenance
- Online customer self-support tools
PPC Tip: Check competitors, partners, suppliers and customers
Check what your competitors, partners, suppliers and customers are doing, and adjust your bids accordingly. Keep a watchful eye on competitors bidding on your brand name and avoid losing potential customers.
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